What needed to change
Make product discovery feel editorial without sacrificing a clear route to collection and purchase.
Luxury commerce concept
AXYL
Commerce paced like an independent fashion issue.
Experience the live siteThe point of view
Use severe scale changes, cropped compositions and quiet navigation to make each object feel selected.
How it feels
Bone paper, black ink, oxblood accents and tactile leather-like silhouettes.
Motion with a job
Page turns, decisive hover crops and understated product reveals support the editorial metaphor.
Designed for the real screen
The magazine grid collapses into a readable single-column issue with generous touch targets.
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